Select-a-House
Ginnekenweg 368
Breda

Tel: 076 - 565 82 88
Mail: info@select-a-house.nl

People Profiles

a. Assertive citizen

Socio-demograghic
The mostly young “Zelfbewuste stedeling” is relatively often single or at least living alone. They have completed a high education, but have still a relatively low (starters) income. They generally live in a rented house in the city.
Lifestyle
The city is the ideal operating base, providing in all their needs. Cinema, café, concert, disco, but also museums and theatre for some art and culture are within arms reach. Besides they love hockey, skiing and water sports. “De zelfbewuste stedeling” buys many books and expensive informative magazines.

b. Active trend follower

Socio-demograghic
“De actieve trendvolger” are singles or families without children. They live in a flat or apartment. They have an average or below average income, and they spent their money well thought of. Generally they have followed a midlevel (MBO-HBO) education.
Lifestyle
“De actieve trendvolger” likes to go out. This type has a focus on body & health, goes to the Gym and is active in squash or skiing. TV stations like TMF/MTV and Radio538 are listened to very often, so they stay informed on nowadays smashing hits! And of course they read trendy magazines to keep informed about everything that is new & trendy.

c. The social senior

Socio-demograghic
“De sociale senior” is frequently living alone. This type is 55 years and above, but generally a little older. They frequently live in a smaller house. Because this type often no longer works (fulltime) they have generally an average or below average income.
Lifestyle
A sober life style is characteristic for “De sociale senior”. Playing bridge, handwork or making puzzles is alternated with voluntary work. They are working hard to remain healthy. The magazines they read are Plus (magazine for older people), magazines about health and Het Beste. The radio is tuned to Radio1, 4 and 747 AM.

d. Conscious Hedonist

Socio-demograghic
“Conscious hedonist” is at least middle aged. Generally they have older children still living at home or already out of the house. They have completed a higher education and belong to the upper social classes. The high income ensures that the “De bewuste Bourgondiër” can enjoy life without any financial limits.
Lifestyle
“Conscious hedonist” enjoys life to the max! Culture, antiques, investments, luxury cars, theatre, art, bridge, a political discussion and of course a good bottle wine can endure the approval of this bourgondiër. Especially golf, hockey, tennis, skiing and sailing are popular sports. They read much: a good book or an informative article.

e. De zelfstandige student

Socio-demografie
“De zelfstandige student” is meestal een student die niet meer bij de ouders woont. En soms is hij/zij net klaar met de studie en begonnen aan de eerste baan, maar leeft nog wel als een student. Vaak wonen zij nog in een kleinere (gedeelde) woning, want het inkomen is nog laag. De mate van verhuizen is groot in deze groep.
Lifestyle
“De zelfstandige student” woont nog in de stad en geniet van het stadse leven. Gaat veel uit naar café´s, concert, theater, bioscoop en disco´s. Daarnaast is de student gericht op het vergaren van veel informatie en koopt daarom veel boeken en tijdschriften, maar ook het internet is een bron van informatie. De student is bovendien sportief en reislustig, erg kien op het ontdekken van nieuwe dingen.

f. Average family

Socio-demograghic
Of course this are families with children! The breadwinner has often had a profession based education and both partners have a job. This “Gemiddelde gezin” has an average up to above average income, which is easily spend having a busy family life.
Lifestyle
In this household the children play a central role. Activities with the children, garden and do-it-yourself jobs in the house are common activities. Also the media (television, radio and magazines) are family based. "Het Gemiddelde gezin" likes to go camping. Obviously the camp-site is the spot where children spend the best holidays...

g. Ordinary labourer

Socio-demograghic
The families of the type “Ordinary labourer” generally exists from 2 up to 4 persons. It are especially families with older children or families without children of 35 years or parent. The breadwinner has generally lower or middle profession training and entering the family are followed below modal to modal.
Lifestyle
In its free time “Ordinary labourer” reads illustrated magazines for youth, men - and gossip magazines. Furthermore the television pleases relatively much. Not only football though. There is looked at to senders where many game programmes are to see. Quiz, show - and amusement programmes and watching a video every ones in a while.

h. Ambitious entrepreneur

Socio-demograghic
“Ambitious entrepreneur” has often a family with children (sometimes they already left the house). They are independent entrepreneurs, directors, managers or workers in higher positions within company. They have reached this position simply by hard work. Financially they have a good life. Their higher income is spend generously for the family and to beautiful things.
Lifestyle
In its free time he (or his family members) is playing golf and hockey or they go horsebackriding. “Ambitious entrepreneur” is showing interest in antiques, investing, wines and reading books and magazines. He possesses a lot of audio/video equipment and if there something new on the market he is one of the first to try and buy.

i. Outside district neighbour

Socio-demograghic
“Outside district neighbour” is relatively young. They are generally families with children or singles of 35-54 years. They have completed a lower or middle level education. Their income is average or less.
Lifestyle
“Outside district neighbour” shows interest in elektronics and is very handy with that. New speakers in the car, mobile phones and computers have the attention of these people. They are innovative. Watching a DVD-movie and gambling a bit every ones in a while is what this neighbour likes.

j. Traditional countryside hedonist

Socio-demograghic
“De traditionele plattelandsgenieters” are generally (large) families or families where the children already left the house. The breadwinner has generally followed a middle profession based education. The family has an average (modal) income, which is spent directly on behalf of the family.
Lifestyle
Much free time is spent in the garden or with jobs in house. Good tips come from the illustrated magazines specially for the garden and for handy people. More than average religion plays a role in the family life. And sometimes “De traditionele plattelandsgenieter” loves to make a ride on the motor cycle.